Multidisciplinary
Concept & Brand Design
Embodied Knowledge
Walking the line between
Crafts and Technology
– Past and Future:
The collection „Embodied Knowledge“ is an expression of how traditional craftsmanship in fashion transforms under the influence of technological innovation and digital disruption. Between the constant desire to connect and communicate and the mission to evolve smart machinery, there grows an urgent need in society to slow things down and to create new meaning. The knowledge of making things is a way to reflect on oneself, material, environment and time.
This new consciousness helps us understand our very own existence and our role in the world and engage us to develop new narratives. For centuries, textile craft has been a medium to connect the spiritual with the immaterial and has not only the ability to satisfy our senses and soul but also to transmit and transform information into objects. „Embodied Knowledge“ is a collection of unique pieces that fuse the old and new, the natural and artificial, the functional and decorative. It is a rediscovery of traditional techniques and a new appreciation for technological innovation.
(This collection was showcased during Paris Fashion Week FW 2018)
Website Design and Creation
Building
a Brand
A luxury jewellery label where traditional craftsmanship meets contemporary design
A luxury jewellery label where traditional craftsmanship meets contemporary design. I built LEMAI Berlin's brand from the ground up — visual identity, website, and art direction — consulting closely with the founder to shape a distinctive voice for the brand. From directing photoshoots to designing the digital experience, every touchpoint was crafted to reflect LEMAI's philosophy: handmade, natural, and unmistakably individual.